thisissand.com is a website for play. It changes the pixels on the screen into digital sand that can be used as building material for cosmic landscapes, Clemens-style sand paintings, mandalas and so on.

This is a joint project of the designers Johanna Lundberg and Jenna Sutela with the Flash programmer Timo Koro. We wanted to create a playground of colours and sound for people to play with us in our sandbox – within the computer screen.

The digital sandbox on thisissand.com takes after the physical one. The user is allowed to do what he or she wishes with the elements in the sandbox. Sometimes the resulting pieces are expressive, sometimes they become more abstract. And just as a real world sandbox, the one on thisissand.com can be smoothed out and re-sculpted again time after time.

Just like the actual sand gets its colour from its origins, the sand used on thisissand.com covers the RGB palette natural to digital environments. Also the sounds of the falling sand on thisissand.com resemble a real life phenomenon: singing sand is discovered in about 35 desert locations around the world where the wind triggers a low-pitch sound in the natural sand. Instead of nature’s frequencies the digital sand generates white noise, which is a random signal with a flat power density. It is considered analogous to white light which contains all frequencies – like the RGB sand on thisissand.com.

The specialities of the digital sand lie in the possibility of saving the original pieces of sand art in the gallery or printing them out. thisissand.com can also be used year-round, anywhere and anytime. The sand doesn’t fall or wear out.

We are adopting the Fluxus attitude and experimenting with perceived connections between everyday artefacts, intermediality, art and play. There is no such thing as a linear plot or a particular set of expectations on thisissand.com: it is a place for recreation and fun, and an eternal work in progress.

Contact us at thisissand@gmail.com!