My o My
August 4, 2008
As the number of visitors and the gallery collection on thisissand.com are growing, also the hosting costs are getting bigger. We are happy to inform that we are now supported by My o My, a prominent concept store with a gallery to be opened in Helsinki this month.
My o My is a is a luxurious hideaway in the heart of Helsinki aspired to speak for the creative mind. It has four passions: fashion, design, sweets, and art. At the moment, My o My is carrying over 40 international and contemporary design brands (e.g. 3.1 Phillip Lim, Veronique Branquinho, Notify, Belle by Sigerson Morrison, Fornasetti, Pancracio) waiting to see the daylight. Can’t wait!
Special cover piece for Neen.org
August 4, 2008
We were honoured to get an invitation to make a special cover piece of thisissand.com for Neen.org, a website and concept by Miltos Manetas. We went random colours, have a try!
Manetas has named Neen after Neenstars: a still-undefined generation of visual artists. “Some of them belong to the contemporary art world; others are software creators, web designers, and video game directors or animators”, he writes. Read the Neen manifesto.
12 000 sand pieces
July 28, 2008
Greetings from Turku!
July 27, 2008
thisissand.com/gallery spent the weekend at B Gallery. It was fun!
See you at B Gallery in July!
July 2, 2008
Photo by Ida Lehtonen
thisissand.com will be on display at B Gallery in Turku, Finland for the UMF weekend, July 25-27. See you there!
thisissand.com at Dialogue
June 30, 2008

thisissand.com was exhibited at Johanna’s graduation show Dialogue last week in London at the London College of Communication.
Play with us!
May 12, 2008
thisissand.com is a website for play. It changes the pixels on the screen into digital sand that can be used as building material for cosmic landscapes, Clemens-style sand paintings, mandalas and so on.
This is a joint project of the designers Johanna Lundberg and Jenna Sutela with the Flash programmer Timo Koro. We wanted to create a playground of colours and sound for people to play with us in our sandbox – within the computer screen.
The digital sandbox on thisissand.com takes after the physical one. The user is allowed to do what he or she wishes with the elements in the sandbox. Sometimes the resulting pieces are expressive, sometimes they become more abstract. And just as a real world sandbox, the one on thisissand.com can be smoothed out and re-sculpted again time after time.
Just like the actual sand gets its colour from its origins, the sand used on thisissand.com covers the RGB palette natural to digital environments. Also the sounds of the falling sand on thisissand.com resemble a real life phenomenon: singing sand is discovered in about 35 desert locations around the world where the wind triggers a low-pitch sound in the natural sand. Instead of nature’s frequencies the digital sand generates white noise, which is a random signal with a flat power density. It is considered analogous to white light which contains all frequencies – like the RGB sand on thisissand.com.
The specialities of the digital sand lie in the possibility of saving the original pieces of sand art in the gallery or printing them out. thisissand.com can also be used year-round, anywhere and anytime. The sand doesn’t fall or wear out.
We are adopting the Fluxus attitude and experimenting with perceived connections between everyday artefacts, intermediality, art and play. There is no such thing as a linear plot or a particular set of expectations on thisissand.com: it is a place for recreation and fun, and an eternal work in progress.
Contact us at thisissand@gmail.com!






